Cineplex to debut new 45 minute Scotiabank commercial in theatres

TORONTO, ON – Cineplex announced plans to debut a new 45-minute length Scotiabank commercial in a select group of theatres across the country.

“Our internal research suggests that the average movie fan truly loves the ever-growing selection of advertisements that consistently push back the start time of a new motion picture,” stated Sarah Van Lange, Executive Director of Communications for Cineplex.

"...the average movie fan truly loves the ever-growing selection of advertisements that consistently push back the start time of a new motion picture”

“We decided to take this one step further and reserve several of our theatres to only show this riveting new ad.”

Analysts of Cineplex are perplexed as to this strategy as few movie goers have asked for a longer, more sophisticated banking advertisement.