Anheuser-Busch InBev eyes long-term customers with expansion of zero alcohol beer offerings

Leuven, Belgium – AB InBev has released a new advertising campaign targeting high risk youth to begin consuming beer at an earlier age.

“Seeing the explosion of vaping, especially with flavours, a light bulb went off in our heads that we should be doing this too,” explained Pedro Earp, Chief Marketing and ZX Ventures Officer of AB InBev.

Anheuser-Busch InBev claims their marketing campaign is not analogous to Juul. “Let’s remember that we’re not marketing alcoholic beverages to these customers, we’re selling non-alcoholic beer to them, big difference,” continued Earp.

Juul has come under criticism for marketing a line of products they know to be popular with youth, which in turn gets them addicted to vaping and then possibly other products in the future.

“After all, once this target demographic enters into their 20s and 30s, they’re going to want one of our premium alcoholic beverages to help them forget about their mysterious lung ailments,” concluded Earp.

“After all, once this target demographic enters into their 20s and 30s, they’re going to want one of our premium alcoholic beverages to help them forget about their mysterious lung ailments,